Discovery
Goals, audience and challenges form our core foundation.
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Clean Spaces. Better Living.
Case Study
CLENQO's previous identity suffered from a lack of authority, inconsistent color application, and poor typographic hierarchy. The goal of this rebrand was to establish trust and create a modern, scalable identity across all digital and physical touchpoints.
How We Work
A refined process that creates clarity and transforms it into real-world impact.
Goals, audience and challenges form our core foundation.
Map tactical steps to achieve clarity and direction.
Brand systems, identity assets & visual applications.
Rolling out the brand across all touchpoints.
Discovery
Professional cleaning · eco-friendly products · trusted service for your home and business.
Busy homeowners and small businesses who value cleanliness, trust, and environmentally conscious solutions, but need a brand that clearly communicates professionalism.
Typography
A custom-tuned grotesque typeface designed for maximum clarity in high-pressure service environments.
Create supporting elements such as iconography, patterns, and layout rules that strengthen brand recognition. These assets ensure CLENQO's identity remains cohesive and adaptable across multiple formats.
Physical Touchpoint
Launch
Apply the brand system to CLENQO's website, social templates, and online assets — creating a cohesive, modern experience that reinforces trust and eco-focused values.
Physical Touchpoint
Outcomes
A measurable transformation driven by strategic clarity, a modern identity system, and consistent real-world execution.
Your project could be next
The same playbook, applied to your goals and your metrics.
Brand in Action
More Work
The previous identity lacked authority, visual consistency, and a clear hierarchy—making it difficult to stand out in a competitive market. Research showed customers respond strongly to brands that feel modern, trustworthy, and transparent about eco-friendly practices.
Strategy
Define CLENQO as a modern, trustworthy, eco-focused cleaning service that delivers professional results with environmental responsibility at its core.
Craft a clear, confident voice that communicates reliability, eco-awareness, and service excellence removing ambiguity and reinforcing trust.
Craft a clear, confident voice that communicates reliability, eco-awareness, and service excellence removing ambiguity and reinforcing trust.
Apply the identity system across real-world touchpoints business cards, uniforms, vehicles, product packaging, and digital interfaces demonstrating how the brand comes to life in practical scenarios.
Introduce the identity across uniforms, vehicles, packaging, and printed materials, establishing a unified visual language in every customer interaction.
Physical Touchpoint
Deliver a scalable guideline system that defines logo usage, color rules, typography, and layout principles — ensuring long-term consistency as the brand grows.
Physical Touchpoint
